Asam Garam
13 Oct 2021

The Lazy Susan Show, Ep. 2 : Do Your Part – SMEs or UMKM

In this second episode of The Lazy Susan Show, we recapped our discussion about SME businesses and how to support them.

Dinda Pramesti
Valen Edgina, Alyandra Katya
Small Business
The Lazy Susan Show
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After a while, we’re finally back! Lazy Susan is happy to announce the launch of our first program on Headstream, Do Your Part. In this second episode we’re focusing on SMEs (Small and medium-sized enterprises) and what we can do to support them.

The Lazy Susan Show

Our very own fortnightly radio show where we will talk about stories around food, culture, and communities throughout Indonesia.

Catch the live broadcast on Tuesdays at 9.00 WIB/10.00 WITA/11.00 WIT as well as the rerun at

Head on over to Headstream to know more about us a little more.


SME (Small and medium-sized enterprises) is what we Indonesians usually call UMKM (Usaha mikro kecil menengah). During the pandemic, this particular word is no stranger to almost everyone.

UMKM is defined as a productive individual-owned business or individual business entity, with the maximum asset of business of 50 million rupiahs and with a turnover of 300 million rupiahs. UKM (usaha kecil dan menengah), on the other hand, is relatively bigger with the maximum asset of roughly 50 million rupiahs to 500 million rupiahs, with a turnover reaching 300 million rupiahs until 2,5 billion rupiahs.

The identifiable criteria on SMEs are that they can be mobile, products offered can be changed at any time, has a simple financial administration, most do not have business legality, and belong to one of these categories: culinary, fashion, tech, cosmetics, automotive, souvenirs, automotive, or even content.

What we can do to support

There are many aspects in how you can support them, even if you’re minimizing spending. For example, if you can’t eat out, order in from the businesses around you! Or if you’re cutting on that too, check on initiatives that sell veggie boxes that offer subscriptions. That way, you can save a lot while supporting business and farmers. By doing that, you can even train yourself to cook and get to know more about your favourite vegetables. If you check on our Discord, we have rooms to share recipes too!

Doing something for free wouldn’t hurt either. Try sharing about your local SME on social media platforms, recommending them to your friends and family, or do a small review on your insta story. One thing Suzies loves to do is to send each other food from local businesses around for us to try. It was surely one of the best solutions during the pandemic lock down as a substitute to eating together.

Way back, we asked #FriendsofSuzy to give us your recommendations through Instagram stories, and we really can’t wait to try. Here’s a list made all thanks to you!

@hereyeswerefireflies: Mie level Mas No (@masno_), Semarang

@tahubulatgope: Maranggi Sari Asih, Cianjur

@febyac: Martabak bangka Ronny, Galaxy Bekasi

@irzarh: Kari Ayam Pedas, Kerobokan Bali

@yeremwahyu: Rawon Nguling, Malang

And if you need more recommendations, because really, there’s no such thing as too much options, here’s a little list from us,

SUZY A: Tokobuibu (@tokobuibu), Kerobokan & Ubud and Warung Moning, Sukawati, Bali

SUZY D: Bakmi Karet Foek, Kelapa Gading & Warpopski (@warpopski), Tebet, Jakarta

SUZY V: Nasi Gonda (@nasigonda) & Ayam Penacci (@omayamsanur), Bali

Community efforts for supporting UMKM

Along the way, especially two years, we can see old and new SMEs or UMKM come and go. It could, of course, be a result of a lot of things, however what’s also visible is the community efforts all around to make the businesses sustainable.

While bakers and cooks have been popping out to sell homemade sauces, breads, cakes, and rice bowls, it’s heartwarming to see them collaborate to make new menus as a way to support each other. The way they promote their business also encourages growth within the community, highlighting local heroes and or influential faces through their marketing strategies.

With the wake of the climate change emergency and people being more conscious about it, these businesses are also making an effort by using ingredients from sustainable sources and packaging, while also showing a deeper appreciation for local products. Movements such as #wargabantuwarga and #tokobantutoko are two of the many ways they hold strongly between businesses.

From all these efforts (and many more) made, it’s obvious that SMEs are indeed the backbone of the economy. SMESCO, an official institution under Kementerian Koperasi whose task is to help develop and promote SMEs, is a good example for a supportive government organization, where they make a movement called #UMKMnaikkelas.

A little fun fact, Suzy V found out that 57% of the owners of UMKM are women. Sourced from a webinar held by INKURI.

What about big businesses?

Running a big business doesn’t always mean it’s safe from any external issues either. How we support each other also makes a difference no matter how small the action is. Spreading the news about their product through word of mouth, social media promotions, and supporting directly by visiting their shops do help. Situations such as layoffs are also one thing to think about.

All in all, SMEs are a great way to explore your taste while making a difference. Show some love around, spread the word, and have fun exploring!




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